School project: Branding
In this project, I worked with three other students (Alberte Dohn, Julie Rask, Rasmus Bessermann) on re-branding a company that already exists.
Our case: Giv Blod
Fewer and fewer are rolling up their sleeves to donate blood around Region Zealand's blood donation locations. We would like to investigate which mechanisms lie ahead of this trend and how to make it more attractive to donate blood. We will investigate how to best retain new blood donors, as many drop out after a short time.
